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Mastering Website Success:

Drive Traffic and Capture Leads Effectively

Mastering Website Success:

Drive Traffic and Capture Leads Effectively

Having a stellar website is just the beginning; you need both effective lead capture strategies and a robust plan to drive traffic to your site. The most effective lead capture strategies won't mean much without sufficient website traffic. As a Broadridge Website Manager customer, you understand the importance of a well-maintained site. This article will guide you through actionable steps to attract visitors and convert them into valuable leads you can nurture into loyal customers.

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First things first: your contact information should be easy to find. You might have the most compelling content, but if your visitors struggle to find how to reach you, your efforts go to waste. 

Tips for Contact Information: 

  • Header and Footer: Place your phone number, email address, and physical address in the header and footer of each page. 
  • Contact Us Page: Dedicate an entire page to contact information, complete with a straightforward form for inquiries. 

Once your contact information is prominently displayed, the next step is to use Calls to Action (CTAs) effectively. A CTA is a prompt that tells your website visitor what they should do next. 

CTA Best Practices:

  • Be Clear and Specific: Use action-oriented words such as "Subscribe Now," "Get Started," or "Schedule a Consultation."
  • Placement Matters: Position CTAs at strategic points such as at the end of blog posts, within the flow of the content, and in pop-ups.
  • Create Urgency: Add some urgency with phrases like "Limited Time Offer" to make visitors act quickly. 
     

Visitors are more likely to provide their contact information if you offer them something valuable in return. 

 Actionable Content Ideas:

  • E-books and Guides: Provide downloadable resources that offer deep insights into topics relevant to your audience.
  • Webinars: Showcase webinars that require sign-up, allowing you to capture emails and contact details.
  • Newsletter Subscriptions: Regularly updated newsletters are a great incentive for visitors to share their email addresses. Consider checking out our AdvisorStream product that offers both valuable content and the ability to sign up for a frequent news update. 

Having forms on your website is non-negotiable. But putting in a form isn't enough; it must be designed to encourage completion. 

Form Optimization Tips

  • Keep It Simple: Ask for only essential information. Typically, a name and email address are enough to start.
  • Mobile-Friendly: Ensure forms work well on all devices by checking their responsiveness.
  • Placement: Position forms where visitors are most engaged, such as after blog posts or within landing pages for downloadable content. 

The most effective lead capture strategies won't mean much if you lack the website traffic to take advantage of them. Driving traffic to your website is the foundation upon which all other strategies are built.  

  • Social Media Marketing- Social media platforms are a fantastic way to drive traffic to your website. It's important to have a strong online presence because your social profiles are often the first-place potential leads will check out to learn more about you and your business. Make sure that your social profiles link back to your website. 
  • Newsletter Marketing - A well-executed email newsletter or email campaign can be a powerful tool for driving traffic to your website. Regularly sending newsletters to clients and prospects keeps your audience informed and encourages them to visit your site for more information or updates. Consider using a newsletter tool like AdvisorStream. 

Finally, always monitor and analyze the performance of your website.  

Capturing website visitors as leads you can contact might seem daunting, but with these actionable steps, you're well on your way to building a solid lead-generation machine. Remember, a combination of strategy, refinement, and quality content is your recipe for success. Now, go ahead and turn those website visitors into loyal clients!